The fight in UP assembly elections remained primarily between the BJP and the SP. The star campaigners of ruling dispensation raked on the incidents during pre-2017 rule with few prominent ones being Kairana riots & associated migration in western UP, dynastic politics, law and order, camouflaged polarization, nationalism, etc. The law and order, women’s safety, free gas connection, free toilets, free houses, elimination of mafias, welfare schemes of a free ration on account of COVID disruption, direct benefit transfer, health care schemes, infrastructure, various freebies, etc. remained the mainstay for the BJP. Astoundingly, the SP leadership maintained reasonable decency in language while referring to the political opponents across the electioneering. The SP leadership continually reminded of its works, including the “Dial 100”, “Dial 1090”, police reforms, free ambulance service, solar energy initiatives, power plants, power station networks, farmer mandis, sugarcane procurement, the four-lane connection of district headquarters, Agra-Lucknow Expressway, Lucknow Metro, IT park, tourism, welfare schemes of food, pension, etc.