Making Sense of Falling Apples Prices in Jammu and Kashmir
Apple growers in Kashmir Valley are on the roads to express their simmering anger due to price crashes and infrastructural bottlenecks. Out of 2.1- 2.9 million tons of apples grown in India annually, around 75 percent comes from the Kashmir valley. In order to enhance the income of apple growers, there is a need to address the infrastructural bottlenecks, technical upgradation of capabilities of horticultural staff, improvement in market intelligence system, branding and government need to regulate the pesticides. Further, there is also a need for reducing the layers in the supply chain by necessary ICT intervention. The government needs to explore Cooperative farming, strengthen farmer-produce organizations and incentivize the establishment of fruit processing units.
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