There is no doubt that India’s Presidency of the G20 is an important opportunity for India to give a strong boost to its tourism sector. This will give a much-needed fillip to the country’s hospitality industry and the economy. Showcasing cities which do not get the attention they deserve and a greater focus on the North-Eastern region, by holding meetings there, is a welcome step.
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North-East Festival is a festival that celebrates the beauty, diversity, and integrity of North-East India. The USP of this festival is the way in which we seamlessly integrate elements of social cohesion, cultural heritage, and economic welfare, making them an immersive experience for all. This also seeks to give a fillip to ties between North Eastern India and the increasingly important ASEAN region. The festival is important for a number of reasons. First, it highlights aspects of the region’s culture and economy that residents in other parts of India are not familiar with. Second, it can give a boost to tourism in the region. Third, it can open up new horizons for entrepreneurs from North Eastern India, and the rest of the country.
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