An Open Letter to 2025 Diwali Ad-Makers: Do not normalize family fragmentation and commodity fetishism in the garb of Diwali
When commodities like paints and sweets are glorified as replacements for the joy of children visiting their parents, the very essence of Diwali as an occasion of family get-together is diminished. Emotions get marketized. Employees’ commitment towards their employers during Diwali, at the cost of their families, is now being normalized. Where are the ads […]











